Late Start: Last places available for February 2026. APPLY
More than a degree:
a structured immersion
Go beyond theory and gain an inside view of how luxury Maisons operate.
Industry insight: Understand the drivers of luxury — from the history of the Maisons and strategies of rarity to the value of artisanal know-how.
Brand strategy: Learn to build strong storytelling and manage brand image across all channels (retail, digital, and events).
Real-world exposure: Step outside the classroom with visits to workshops, showrooms, or exhibitions (subject to schedule).
Teaching and learning
LUXURY EXPERTISE
· Brand communication & storytelling
· Luxury management & industry codes
· Industry visits (workshops, Maisons, exhibitions) — subject to schedule
MANAGERIAL FOUNDATIONS
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Digital marketing & online reputation
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Business English
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Business management & finance
*Travel costs are the student’s responsibility.
Your deliverables
Build a practical portfolio you can present to recruiters.
1
Case studies
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Analyse a Maison’s strategy and propose recommendations..
2
Business plan
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Create a concept or capsule collection: budget, marketing, and launch.
3
Research dissertation
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An in-depth piece of work on a luxury-sector topic, defended before a panel.
Programme & Outcomes
A balance between sector expertise and managerial skills.
Career pathways
Prepare for key roles in retail, marketing, and merchandising.
Retail
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Premium Sales Advisor
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Assistant Manager
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Deputy Store Manager
Marketing / Brand
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Marketing Assistant
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Assistant Product Manager
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VIP Client Advisor
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Merchandising
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Visual Merchandiser
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Collection Manager
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Retail Merchandiser
Digital
Social Media Manager
E-commerce Assistant
Content Manager
*Illustrative career examples. Outcomes depend on the student’s profile, prior experience, and market opportunities.
ALUMNI SUCCESS
"Studying luxury in Paris means experiencing the subject every day. EDAM offered me much more than just courses: a cultural immersion and an international strategic vision. The multicultural group projects taught me how to work with diverse profiles, a key skill in my current role as an event project manager for a high jewelry brand."
Julien DUBOIS
Professional evolution within the high-end luxury sector
MBA Luxury Management
Internship & Programme Format
Internship & Professional Development
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Internship available: The School can issue an internship agreement for the study period (ideal for professional integration).
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For employed professionals: An internship is not compulsory. You can validate your pathway through a Company Project or a Professional Portfolio.
Conditions & Fees
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Fees: €3,190 per year
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Entry requirements: A validated Bachelor’s level (Bac+3) or significant professional experience (VAP).
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Admissions: Application review + motivation interview.